Application window for the 2023 Startup Lab Pitch Competition closes February 13, 2023 at 5:00 PM ET.

The Startup Lab Pitch Competition is an exciting feature at our annual user conference showcasing 8 startup organizations who are pursuing relevant and disruptive technology innovations. As a selected finalist, you’ll get the chance to pitch your product to an impressive line-up of judges at this year’s GS1 Connect® conference in Denver, CO from June 5-7, 2023. As a part of the conference community, participating startups can:

  • Help secure connections and create awareness for their business
  • Gain credibility with approximately 1,000+ attendees from apparel, consumer packaged goods, general merchandise, healthcare, grocery, online marketplaces, and foodservice organizations
  • Engage attendees with interactive demonstrations and deliver a vision of what is possible with their technology
  • Compete for the chance to win from a $23,000 prize pool
  • Ready to apply for the 2023 Startup Lab Pitch Competition?

    The fifth annual Startup Lab Pitch Competition is returning to Denver! The selected 8 startup companies meeting the detailed application criteria are invited to apply. You can submit your application from January 10 - February 13, 2023. Participating startup technologies must have:

  • The ability to take part in the full pitch competition and full roster of events on-site in Denver, CO
  • The potential to leverage GS1 Standards and help create value for our members, solution providers, and partners
  • Develop their ideas and exercise their skills in creativity, innovation, and entrepreneurship
  • Learn more about the 2023 application details.

    8 Startups Prize Pool

    Congratulations to This Year's Winners

    The 2022 Startup Lab Pitch Competition showcased companies that highlighted impressive emerging technologies and provided GS1 US® members with new ideas and solutions. Take a look at the 2022 winners:

    • Reach Industries
      First Place

      Reach Industries

      With a mission to tackle world challenges better and faster, Reach Industries leverages computer vision and augmented scientists to enhance lab efficiencies. Learn more:

    • Scrapp
      Second Place


      Scrapp is a free mobile app that scans your waste items and shows you which bin they go in based on your local recycling rules. Learn more:

    • NotiSphere
      Third Place


      A digital platform connecting medical device suppliers and healthcare organizations, enabling direct communication and management of medical records. Learn more: