The Startup Lab Pitch Competition, an exciting feature at our annual user conference, GS1 Connect®, presented 8 startup organizations pursuing disruptive technology innovations that have the potential to leverage GS1 Standards and help create value for our members, solution providers, and partners.

Finalist companies were encouraged to develop their ideas and exercise their skills in creativity, innovation, and entrepreneurship at this year’s event including participation in the full roster of events, interactive demonstrations for conference attendees, and must engage in the full pitch competition. Through this collaborative experience, participants can help secure connections, create awareness, and gain credibility with conference attendees ranging from industries including apparel, consumer packaged goods, general merchandise, healthcare, retail grocery, online marketplaces, and food organizations.

The 8 finalist companies were selected based on their business ideas that leveraged GS1 Standards to help create value for our members, solution providers, and partners.

8 Startups Prize Pool

Congratulations to This Year's Winners

The 2022 Startup Lab Pitch Competition showcased companies that highlighted emerging technologies and provided GS1 US® members with new ideas and solutions. Take a look at the 2022 Startup Lab Pitch Competition winners:

  • Reach Industries
    First Place

    Reach Industries

    Reach Industries Our mission is to leverage computer vision to augment scientists and make labs more efficient, so they can better and faster tackle world challenges.

  • Scrapp
    Second Place


    Scrapp is a free mobile app that scans your waste items and shows you which bin they go in based on your local recycling rules.

  • NotiSphere
    Third Place


    A digital platform connecting medical device suppliers and healthcare organizations, enabling direct communication and management of medical recalls.

Many Thanks to Our 2022 Finalists



    Bigthinx is an AI company focused on fashion retail, wellness and the metaverse, providing mobile body scanning, digital twins and virtual try-ons.

  • Boxes


    We’re powering the future of retail combining physical and digital technology to democratize convenient, affordable and sustainable retail.

  • Curie


    Curie is an API that simplifies access to a library of true-to-size, continually-improving 3D digital twins for any product GTIN (EAN or UPC).

  • Deeyook Location Technologies Ltd.

    Deeyook Location Technologies Ltd.

    Deeyook offers precise location as a service through its patented award-winning wireless-based firmware solution that is ubiquitous and ultra-precise.

  • NeuroPixel.AI


    NeuroPixel.AI generates lifelike synthetic human models, automates the process of apparel cataloging, and enables virtual try-ons for apparel.