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The Startup Lab Pitch Competition is an exciting part of our annual user conference, GS1 Connect®, featuring 8 startup organizations who are pursuing technology innovations that have the potential to leverage GS1 Standards to help create value for our members, solution providers, and partners. The application will open on Tuesday, January 11, 2022 at 9:00 AM Eastern and close on Monday, February 14, 2022 at 5:00 PM Eastern. Finalists will be announced on the GS1 Connect 2022 conference website in April 2022, with the competition airing virtually on June 1. The winner announcement will take place during the GS1 Connect 2022 conference in San Diego, CA. Please send all questions to Thank you for your interest in this year's Startup Lab Pitch Competition. Required fields have a red asterisk.