The Startup Lab Pitch Competition 2022 Call for Innovations is now closed. Finalists will take the chance to change the course of their business by pitching their product to the GS1 Connect® attendees, including potential customers, strategic investors, and partners! With 315+ companies joining the conference last year, the Startup Lab Pitch Competition provides networking and presentation opportunities that can secure connections and create awareness from online marketplaces, apparel, consumer packaged goods, general merchandise, healthcare, retail grocery, and foodservice organizations! Each 2022 finalist company will benefit from:

Audience Voting: Favorite Startup

As an additional benefit, attendees in the audience will have the ability to vote for their favorite startup pitch. Although the results of the audience voting does not factor into the judging of the first, second, and third place finalists, all startups are eligible to win the “audience favorite” vote. The winner will be announced at the GS1 Connect 2022 conference.


Prizes will be awarded in the form of a check/ACH and a whitepaper for the first, second, and third place winning entries. The First Place winner also receives 1-year Bronze subscription to the GS1 US® Solution Partner Program.

  • First Place

    First Place Winner


    + GS1 US Whitepaper

    + 1-year Bronze Subscription to the GS1 US Solution Partner Program

  • Second Place Winner

    Second Place Winner


    + GS1 US Whitepaper

  • Third Place

    Third Place Winner


    + GS1 US Whitepaper

  • Fourth Place

    Fourth-Eighth Place Winners