Innovation Topics

With supply chain innovation requiring a strong foundation of unique product identification, GS1 US helps drive business transformations through the 2023 Startup Lab Pitch Competition. The 2023 application window is now closed. In this year’s competition, participating finalists will display their innovations which support the relevance and reach of GS1 Standards within one or more of the market categories below:

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Consumer and Distribution Logistics Enhancements

Examples may include, but are not limited to: Robotic Process Automation and Advanced Analytics; Enhanced Efficiencies and Personalized Consumer Experiences; Intralogistics Smart Robots and Autonomous Mobile Robots (AMR); Computer Vision, Artificial Intelligence, and Machine Learning; Digital Disruption/Digital Identity

Supply Chain Efficiency and Disruptive Innovation

Examples may include, but are not limited to: Upstream and downstream Traceability Solutions; Logistics Tracking and Transparency; Emerging Data Carriers – Sensors and Automation; Enhanced Visibility with Internet of Things (IoT), Smart Objects, and Connected Devices (Sensors and Automatic Identification); Modular Supply Chain Networks; Hyperlocalization

Sustainability and ESG (Environmental, Social, and Governance)

Examples may include, but are not limited to: Social Transformation; Regulatory Compliance Innovations; Carbon Impact Traceability; Strategic Enablers for Circular Economy; Emissions Reporting and Transparency; Sourcing, Production, and Consumption; Distribution and Recovery/Reuse

Industry 4.0

Examples may include, but are not limited to: Solutions Linking Digital and Physical Identities; Big Data and Analytics; Data Stewardship and Enhanced Data Hygiene; Autonomous Robots; Simulation/Digital Twins; Horizontal and Vertical Systems

Web 3 and Metaverse

Examples may include, but are not limited to: Creating, Registering, and Verifying Globally Unique Identities; Logistics within Metaverse Worlds (M-worlds); Interoperability of Digital Experiences; Autonomous Product Authentication; Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR); Web3 and Virtual Assets

Additional Opportunities

Do you have questions about the 2023 competition? We want to hear from you! Email us at to get started.

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