Innovation Topics

The 2022 event showcased promising new companies who had a product in market prior to May 2022, that demonstrated real-life use cases leveraging emerging technologies. These qualifying technologies improved inefficient business processes, created a transformational new product or service, or scaled or solved an untraceable business challenge in one of the market categories below:

Computer Vision and Emerging Data Carriers
Computer Vision and Emerging Data

Examples may include, but are not limited to: (i) demonstrations for how image recognition and machine-learning algorithms support item scanning, (ii) capabilities designed to capture or share critical product information, (iii) enable point-of-sale transactions, and (iv) support other consumer engagement use cases.

Conversational Commerce
Conversational Commerce

Examples may include, but are not limited to: (i) identified opportunities to support human-machine communications with standardized identifiers and (ii) interoperable methods for data sharing with trading partners.

Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning

Examples may include, but are not limited to: (i) how digital identity, data definitions, and the interoperable language used for exchanging common business information have allowed your Artificial Intelligence and Machine Learning program/product to scale quickly; and (ii) is the impact for commerce supply chain and C-IoT.

Virtual Reality and Augmented Reality (VR/AR)
VR/AR

Examples may include but are not limited to, identified use cases to demonstrate how one, or both, of these digital technologies leverage data in a visual way to improve a retail customer’s experience in areas such as decision making and/or driving product upsell/cross-sell opportunities.

Robotic Process Automation (RPA)
RPA

Examples may include, but are not limited to, RPA innovations, especially use cases within: (i) commerce supply chains, (ii) interoperable identifiers, (iii) structured data carriers like barcodes and RFID, and (iv) standardized mechanisms for data sharing.

Digital Disruption/Digital Identity
Digital Disruption/Digital Identity

Examples may include, but are not limited to, use cases that highlight a transformational new product, service, or business model that creates market value in a new way. Of particular interest is how product identity has evolved to include both the physical item and its digital counterpart, including attributes, history, metadata, and linkages to a variety of innovative digital services.

The Internet of Everything/Sensors
IoT

Examples may include, but are not limited to, IoT solutions that have led to improved productivity, product lifecycle management, infrastructure operations, efficiency, superior data insights, sustainability, business transformation, and/or consumer and patient engagement.

Additional Opportunities

Although the 2022 application window has closed, you still have options! Interested in applying for a future Startup Lab Pitch Competition or learning about additional innovation opportunities? We want to hear from you! View the details and email us at innovation@gs1us.org to get started.

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