2022 Startup Lab Finalist Resources

We are looking forward to welcoming you as a participant in the virtual Startup Lab Pitch Competition at GS1 Connect 2022! This page includes many valuable resources to help make your experience as beneficial and seamless as possible.

Virtual Pitch Competition

You will pitch your product/solution virtually to a panel of judges, from your home or office on May 19, 2022. Your pitch will be recorded and aired live to GS1 Connect 2022 attendees on June 1, 2022. Winners will be announced on-site on June 8th at GS1 Connect 2022 in San Diego. Giving Your Pitch:

Important Dates

We will guide you along the way to make sure that you are aware of all the key dates, but there are a few things that you need to register/sign up for and get scheduled, and we need you to do that by April 28. Please complete the following FIVE tasks:

Here are the other important milestones between now and GS1 Connect 2022:

April 28 (Thursday)
  • • Draft presentation due for internal review.
  • • Presentations must be submitted in 16:9 ratio. There is no template requirement.
  • • If you plan to include 3rd party logos (including GS1 US) within your presentation, you must provide an email stating that you have received permission to use the logo.
  • • You will have an opportunity to make edits to your presentation before the final presentation deadline of Sunday, May 8.
  • • Use link above to upload your presentation.

May 2 - May 4 (Monday – Wednesday)
  • • 1:1 pitch coaching (45 minutes)
  • • Prior to your session, please watch the short on-demand webinar below and have your presentation and pitch ready to deliver to the coaches.

May 16 (Monday) at 5:00 PM Pacific Time
  • • Deadline for making hotel guest room reservations. See Housing below.

May 16 (Monday)
  • • Technical Rehearsals (45 minutes)
  • • Use sign up link above to select your time.

May 19 (Thursday)
  • • Judging & Filming (15 minutes: setup, 5-minute pitch, 2 minutes Q&A)
  • • You will pitch your solution live from your home or office to a panel of judges.
  • • Your pitch will be recorded for streaming on June 1.
  • • Use sign up link above to select your time.

June 1 (Wednesday)
  • • Pitch Competition airs live for GS1 Connect 2022 conference attendees (11:00 AM ET).

June 7-9, 2022 (Tuesday-Thursday)
  • • GS1 Connect 2022 at the Marriott Marquis San Diego Marina.

June 8 (Wednesday)
  • • Pitch Competition winners announced live on-site in San Diego, CA (exact time to be confirmed).

Pitch Coaching

On-Demand Webinar: Watch this on-demand webinar for tips, tricks, and best practices for giving your virtual pitch, presented by Mara Lewis, Innovation Specialist, Entrepreneur, and Startup Co-Founder from ID8.

1:1 Pitch Coaching Sessions (Required): May 2, 3 & 4. During these 45-minute coaching sessions, you will have the opportunity to practice your 5-minute pitch with leading innovation experts who can help bring you, and your presentation, the final mile.

Conference Details: Startup Lab Information & Hours

Startup Lab Kiosk
• Startups will be provided a co-branded kiosk for 1:1 product demonstrations and conversations with attendees.
• Kiosks will include 2 stools, 36” monitor with HDMI connection (laptop and adaptor provided by Startup Company), 5A electrical circuit and basic Wi-Fi.
• Startup Lab kiosks will be in the Grand Ballroom Foyer giving you visibility while attendees walk between sessions and meals.

Housing: Based on availability, our discounted room block rates are as follows. First night deposit is due at the time of reservation:

Shipping: If you plan to ship any printed materials to GS1 Connect, please email innovation@gs1us.org so we can provide you with additional information and appropriate shipping labels. Startups are responsible for the fees associated (shipping and handling).

Learn more about the Conference: Visit the conference website to learn more about this year’s conference and networking opportunities listed on the agenda.

Share on Social

Promote Your Participation in the Startup Lab: Download the Social Media Toolkit for Startup Lab Participants (includes post ideas, ready-to-share content for LinkedIn, Twitter, and more)

Social Image: Download to promote your participation as a Startup Lab finalist with your social networks, Facebook & LinkedIn | Twitter.

Social Media Toolkit
gs1 startup lab


Application window for the 2023 Startup Lab Pitch Competition closes February 13, 2023 at 5:00 PM ET.

The Startup Lab Pitch Competition is an exciting feature at our annual user conference showcasing 8 startup organizations who are pursuing relevant and disruptive technology innovations. As a selected finalist, you’ll get the chance to pitch your product to an impressive line-up of judges at this year’s GS1 Connect® conference in Denver, CO from June 5-7, 2023. As a part of the conference community, participating startups can:

  • • Help secure connections and create awareness for their business
  • • Gain credibility with approximately 1,000+ attendees from apparel, consumer packaged goods, general merchandise, healthcare, grocery, online marketplaces, and foodservice organizations
  • • Engage attendees with interactive demonstrations and deliver a vision of what is possible with their technology
  • • Compete for the chance to win from a $23,000 prize pool

Ready to apply for the 2023 Startup Lab Pitch Competition?

The fifth annual Startup Lab Pitch Competition is returning to Denver! The selected 8 startup companies meeting the detailed application criteria are invited to apply. You can submit your application from January 10 - February 13, 2023. Participating startup technologies must have:

  • The ability to take part in the full pitch competition and full roster of events on-site in Denver, CO
  • The potential to leverage GS1 Standards and help create value for our members, solution providers, and partners
  • Develop their ideas and exercise their skills in creativity, innovation, and entrepreneurship
  • Learn more about the 2023 application details.

    8 Startups Prize Pool